What is a “Trunk Show”?

If you look up the definition of the word “Trunk,” you will find amongst its meanings:

4. a large box with a hinged lid for storing or transporting clothes and other articles

And that is precisely what our shop is like: a trunk full of goodies for the woman who rides. At the “BRAMMOTO Trunk Show,” we cater to female riders, mostly in Northern New York state, showcasing and selling clothing that was created by either a woman or a family-owned small business, apparel that is stylish and protective.

But since BRAMMOTO, as a business and a brand, came from the way we live our “in-between” time, it was essential for us to set it as a small family operation.

In other words, it had to fit in with our lifestyle, respecting the reality of our geographical location, our job schedules, and our parenting responsibilities. We also wanted to make it kid-friendly so that Vince can take part in shows and trips.

Check out the making of our “trunk show” in the video below.

Remember to subscribe to our YouTube Channel #BRAMMOTO


by Gabi

Back in the early 1900s, my great-grandfather arrived in Brazil from Lebanon to build a new life. He settled in the countryside of São Paulo State, where he began to sell household goods and sewing materials. He traveled from farm-to-farm, with his merchandise in a buggy.

Later the family established a brick and mortar place in the city. Years passed, and the new generations went on to more academic careers. And even thou, I don’t remember the year the family store closed its doors, I am one of the few in my generation who got to take naps under the store’s countertops.

Fast forward to a new millennium, and here we are: selling goods in a traveling show. Can life be more beautiful than this?

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.